They catch people at the moment of doubt Every sale stalls in the same place: the unanswered question. "How much is this?" "How long does it take?" "Will this actually work for a business like mine?" Most websites answer those with a paragraph of corporate mush or, worse, a form. A Video FAQ answers it the way a good salesperson would — directly, with a face and a voice — right when the doubt shows up. Doubt resolved, the buyer keeps moving. A face beats a paragraph People tr
