CLIENT: Salon Virage
PROJECT TITLE: Salon Virage TV
PROJECT INFO: Salon Virage, an established and award winning salon servicing the Washington DC metropolitan area and repeat earner of the “Great Hair” badge by Washingtonian Magazine desired to corner the market and differentiate their brand. Furthering their existing relationship with The Blue Wave (TV commercials) we saw online video creation and distribution to be another way to brand the business and reach customers directly. We then produced a variety of single videos and campaigns that featured fashion show coverage, interviews and online commercials.The Blue Wave is currently integrating those already existing videos and producing new content to create an online TV station on Salon Virage’s website. Prior to scheduling an appointment, you can view client testimonials, style tips, and interviews by stylists and models. Salon Virage TV will be an online TV station that brings the stylists and salon to you.
media + strategy
"Online video works very well for my business!"